- in Malaysia Pageants
Free online lifestyle channel to cater to young, urban viewers -u
Petaling Jaya, 25 April 2016 – An exciting new online lifestyle channel, is set to launch at 11a.m. today. Based on original content featuring home-grown talents, the channel will be available 24/7 on’s website and YouTube., which stands for Hip, Urban, Relevant and Real television, is targeted at viewers aged 15 years and above who are connected online, and interested in all things trendy and urban. The channel’s content strategy is focused on providing the latest in lifestyle, fashion, fitness, travel, music, events and contemporary issues. Tailored original content will be created to showcase promising, young talents and connect brands with viewers.
Elaine Daly, Project Director of said, “Almost everyone watches everything online these days. is a one-of-a-kind online and video streaming channel that is targeted at a large youth market who are into fashion, beauty, music, lifestyle and contemporary issues. Our original content will focus on current trending stories in line with our tagline, hip, urban, relevant and real.”
She added, “Riding on the Miss Universe Malaysia platform, we have a ready pool of young talents who are poised to become rising stars in the fields of their choice. One example is our reigning Miss Universe Malaysia 2016, Kiran Jassal who will share her personal journey in Kiran’s Diary which captures her preparation for the international Miss Universe pageant.”
Another upcoming talent who will be starring in her own show is Swarna Naidu, third runner-up at the recent Miss Universe Malaysia 2016 pageant and winner of the Miss Body Beautiful 2016 subsidiary title. This musically-inclined beauty will star in Swarna Jam which chronicles her path towards achieving her dreams of becoming a singer. She will be scouting for bands to hold jam sessions and hopefully discover Malaysia’s next music star in the process.
Other segments to watch out for are Style It Right! where viewers will get bite-sized tips and useful tricks on fashion and styling, and learn the latest trends and looks from leading designers and stylists in the country. The Fitness Challenge! segment will showcase participants undergoing a series of challenges to test their fitness level.
There’s also Weekend Gateway! to discover new sights and sample local flavours as viewers are taken on a quick getaway, and Makan Minum Kopi where invited guests will indulge in a light discussion on the latest hot topics over coffee. And finally, there’s In & Out KL where will highlight cool live events and activities happening around the city. incorporates an interactive ability where fans can follow the channel on social media platforms like Facebook and Instagram, and offer their thoughts and suggestions on who and what they wish to see more on the channel. As the content is 100% locally-made, viewers’ response and feedback will be taken into account to produce bespoke, original content that will inspire and inform.
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Craving for original content that’s hip, urban, relevant and real? hits the sweet spot with unique stories and highlights that redefine coolness in Kuala Lumpur. is Malaysia’s first and only online lifestyle channel and video streaming platform that you can watch on any internet-connected device on the go. aims to inspire you, rock your senses and motivate you to find meaning in your life. We keep it real by providing fun, exciting content that focuses on the latest in fashion, beauty, fitness, lifestyle and contemporary issues without getting too serious.
Watch entertaining shows featuring much-loved local personalities and fresh, young talents who are living their dreams. Discover the vibrant and untapped music scene in Malaysia. Learn about the who’s who in fashion. Get motivated to keep fit. Explore the latest hipster food joints. Travel to the unknown. Join us on this extraordinary adventure, inspired by the Miss Universe Malaysia platform.

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